Marketing Conference - Core Strategy Essay Example | Topics and Well Written Essays - 750 words

Marketing Conference - Core Strategy - Essay ExampleThis project is distinctive because Kick Spray is biodegradable hydraulic spray, which is imperceptible to the naked eye. Upon spraying all over the shoes, it functions for 24 hours. Besides, the product uses a Copenhagen enzyme based on antifouling option.For the benefits of the consumers in identifying the product, the product should be trademarked and patented under the trademark regulations. This will enable the consumers not confuse about the quality and origin of the product.Kick Covers Inc. is a company devoted to developing the ultimate anti-skid covers to link or slip up onto shoes. Our mission is to develop and provide ultimate protection and dry feet solutions to consumers. Equally, the company is devoted to create a market box and work towards sustaining it through excellent customer relations, provision of quality products and adhering to the customers tastes and preferences. We aim to become a vastly recognized bra nd name, capitalizing on the uniqueness of our product. Our finishing is swift growth, annual profitability and quality product provision while maintaining our customers softy and happy.Productivity To provide all of the resources our employees need to remain as creative as possible. This includes employee training, equipment maintenance and purchases that go into productivity (Anderson, & Thisse, 2002).Profitability Our focus is in both production and operations while maintaining sustainable profit margin on our products sold. Revenue should always stay ahead of costs of doing business (Hooley, Saunders & Piercy, 2004).Positioning Effective product positioning can be achieved by the triangle model, which provides for troika distinct strategic options. They include best product, total customer solution ad system Lock-in (Porter, 2008).Lets assume that our target market for typeface in the State of Colorado is the group of Men and Women aged between