Sustainability Is Not Green - 1510 Words

What is sustainability? In contemporary design, sustainability is a furious warrior under a green coat. People usually attribute sustainability with the color â€Å"green,† essence of nature or love and care for mother earth. In the context of construction, this means placing plants in buildings, installing green roofs and use local construction materials. Sustainability is much more than a green coat concept draped over buildings. Sustainability is strong, a courageous idea that would change the future. To sustain is to withstand and endure without â€Å"giving away.† A sustainable civilization should not empty natural resources and endanger the environment. To sustain is â€Å"†¦to meet the needs of the present without compromising the ability of future generations to meet their own needs.† Preservation runs parallel with the concept of sustainability. To sustain is to preserve the current. To Sustain is to discard the idea of wastefulness. Concern about the environment and preservation of natural resource had become a heated debate among citizens, designers, and politics. United States alone uses a significant among of world’s energy and produces a great amount of greenhouse gas. According to U.S. Department of Energy’s EIA for 2007, commercial and residential buildings consume about 40 percent of the energy usage in the United States. Building constructions plays an important role in sustainable development and environmental preservation because b uilding life cycle starts withShow MoreRelatedGreen Marketing And Sustainability Strategies10066 Words   |  41 PagesIn today’s world in which consumer purchasing is continually growing, sustainability matters more than ever. At the same time sustainability marketing remains a phenomenon for consumers and brands alike. Consumers have gained awareness and visibility on sustainability topics and issues such as global warming, pollution, water, the rainforest and depletion of the earth’s natural resources. Brands too are also aware of their perpetually growing impact on the environment driven by needing to meet theRead MoreGreen Consumer Behaviour Sustainability6842 Words   |  28 Pages524 Sustainability: Consumer Perceptions and Marketing Strategies Seonaidh McDonald1* and Caroline J. Oates2 1 Aberdeen Business School, The Robert Gordon University, UK 2 Management School, University of Shefï ¬ eld, UK ABSTRACT Studies of green consumer behaviour, in particular purchasing and disposal, have largely focused on demographics and/or socio-demographics, with mixed and frequently contradictory results. To move the debate forward, we investigated a wide range of 40 sustainability activitiesRead MoreThe Effects Of Green And Sustainability On The Environment1946 Words   |  8 PagesLast decade, no one knows or cares about the word â€Å"sustainability†; however, the world we know today is very different. Today, we encounter the term â€Å"sustainability† or â€Å"green†, â€Å"environmentally friendly†, and â€Å"organic†Ã¢â‚¬  everywhere. It is easy to find those terms in products or services claiming to be green in retail stores, or TV or online advertisement. As more people are becoming environmentally conscious, businesses and organizations are looking for ways to drive more profits while reducing theRead MoreGreen Information Systems : Sustainabili ty2721 Words   |  11 Pages Zachary J Vaught Green Information Systems: Sustainability Syracuse University Green Information Systems: Sustainability Introduction Today’s society is one that is centered on the use of modern technology. Walking down the street during the day, one would be hard pressed to not to find people with their faces buried in their phones or tablets, checking their email, social media, or whatever it may be. Technology provides a means for people to stay connected with one anotherRead MoreAchieving Sustainability Through Green Banking993 Words   |  4 PagesAchieving Sustainability through Green Banking Overview The devastating effect of recent storms, floods and other natural calamities forces us to think seriously about global warming. Governments, corporations and individuals all have their own role to play in combating the demon called Global warming that we have conjured out of our own activities. There are a lot of discussions about who can really contribute to the emancipation of the environment and everyone seems to shrug off the responsibilityRead MoreConcepts And Practices Of Sustainability And Green Architecture3239 Words   |  13 Pages 1. INTRODUCTION The activation of the application of the concepts and practices of sustainability and green architecture in the construction industry will lead to finding appropriate solutions to the problems of environmental, economic and functional. Green architecture and sustainable buildings is not a luxury academically, and do not approach the theory or the aspirations and dreams have no place in reality, but because they represent a global trend for the application and start to be professionalRead MoreGreen Innovation in Tourism for Economic Sustainability Essay examples1029 Words   |  5 Pagesforemost drivers of economic development, sustainability and progress. This is because its rate of growth, links to other economic sectors as well as dependence on a relatively unblemished natural environment puts it into an inimitable position from an economic sustainability and development perspective. In the same breath, tourism has been singled out as one of the key sectors that can play a leading role in the world’s transition to an inclusive green economy characterized by low carbon releaseRead MoreEnvironmental Sustainability Through Green Supply Chain Management1872 Words   |  8 Pages Environmental Sustainability through Green Supply Chain Practices: A Study on Indian Automobile Sector Saad Bin Azhar Research Scholar, Department of Business Administration Aligarh Muslim University saadbinazhar88@gmail.com ABSTRACT: Purpose – This paper highlights the role of green management practices in the development of environmentally responsive supply chains. TheRead MoreHuman Resource Management And Corporate Social Responsibility Essay1167 Words   |  5 Pagesin the human resources and the environment. The responsibility defined us the one that any company has to answer to maintain its quality organized social entity.† In this report, CSR is heeded as the preliminary stage towards reaching corporate sustainability. There are many reasons why CSR should be closely to Human Resource Management. For CSR to become a success for an organization it’s employees are imperative and the HR task is to manage these employees. Need for Corporate Social ResponsibilityRead MoreGreen Libraries are more than just Buildings986 Words   |  4 Pagesthat is â€Å"Green libraries are more than just a buildings†. Aulisio (2013) is an assistant professor in the Weinberg Memorial Library. He is the Evening Supervisor and Public Service Librarian. Author earned his BA from Bloomsburg University, his MS from Drexel and his MLA from the University of Pennsylvania. In this article, the author argues that a green library is something more than just the architecture. I agree with the author in the context of definition in which the author said that green library